In this post we will explain the status “On hold”, that can cause some confusion when trying to activate the campaign.
Creating a campaign
When an advertiser creates a campaign and sends offers to different publishers, the status of the campaign will be “Offer”. Once one of the publishers accepts the campaign, the status will change to “On hold” before being “Active”.
In order for a campaign to change its status to “Active”, the user must have the minimum allowed credit, 15 €, in his or her account.
If the credit conditions are met, the platform will automatically change the status of the campaign to “Active”. If these conditions are not met, however, the campaign stay “On hold” until the advertiser charges more credit to his account.
During the campaign
An active campaign can also change status to “On hold” if the AdGroup’s daily budget is exceeded. If a campaign gets the pre-established maximum number of impressions or clicks for the day, the campaign will be set “On hold” until the next day.
In addition, when a campaign reaches the defined limit of the total budget of the campaign, the status will automatically change to “On hold”. The advertiser will then have two options: finish the campaign or increase the budget so it can remain active.
Why is my campaign on “On hold”?
If you are an advertiser and one of your campaigns is “On hold” it is probably because one of the above mentioned requirements has not been met yet. You just need to fix that detail for the campaign to begin.
However, if you still can not find the reason, please contact us at the following email address: adshare[@]coguan.com
