How to increase your earnings as a publisher in Coguan AdShare

With this idea Coguan created the ‘Quality Program for Publishers’, in which, among other things, we provide some advice based on our own professional experience and our knowledge on the platform itself. The objective is to help publishers earn more with Coguan AdShare and make use of all its potential.

Coguan’s recommendations

Here are 10 tips which can help publishers increase their income:

1. Always insert Coguan AdShare’s code in your website.
2. Use all three methods of payment. You can use CPC, CPM and Sponsorship to improve the variety of your offer.
3.  Describe your website. The more detailed the information, the easier the relevant advertisers will find you to place their ads on your advertising spaces (AdUnits) published in the Marketplace. Also, it is important to specify other data such as the traffic of the site, or a correct description of the meta-tags on your web. These will be used by Coguan AdShare to fix segmentation and description data.
4. Choose the correct categories. Check in which category and/or subcategory you have included your website in the Marketplace.
5. Establish outlet prices through Coguan. With more competitive prices you will sell more AdUnits attracting a higher number of advertisers.
6. Upload all the compatible formats with Coguan AdShare.
7. Actively participate in the publisher’s qualifications program.
8. Combine Coguan AdShare with other advertising platforms you may already be using. You can specify this option for each AdUnit inside the platform.
9. Participate in Coguan AdGroup ® for advertisers. You can offer your AdUnits directly to the advertisers with this tool. Here is an article explaining how you can do this.
10. If you have more webpages, add them to our platform.

Configure your AdUnits quickly

For those publishers with many websites o little time, Coguan offers an even simpler and quick way you configure the webpages and advertising spaces in our platform.

Once you have registered, you simply need to fill out this Excel sheet with the data of each AdUnit or advertising space that you wish to create and send it by email to adshare[@]coguan.com.

We will upload them for you.